Azahara Román
Azahara Román
Senior Graphic Designer
Product Designer in progress
EXPERIENCE
Connectif Artificial Intelligence
Head of Graphic Designer · May 2021 - February 2024
- Designed content for social media, digital campaigns, and events, increasing engagement and strengthening brand identity. Created trade show stands and key web resources, enhancing the company’s physical and digital presence.
- Designed and animated corporate and promotional videos, improving audience retention and boosting the brand’s professional perception. Applied advanced techniques to deliver innovative, high-quality products.
- Oversaw brand guideline implementation, gensuring visual consistency across projects. Adapted the corporate identity to new formats such as merchandise and presentations, achieving greater client recognition and trust.
DRI (Directly Responsible Individuals)
- Brand Manager and brand guardian.
- Head of the graphic design department.
- Managed graphic production for trade shows and events.
DAY IN THE LIFE
- Collaborated closely with the Content Manager.
- Delivered tasks promptly for other departments.
- Developed attractive graphic solutions to enhance brand content.
FRIENDS I MADE ALONG THE WAY
People who helped me become the designer I am today.
Impulsoh
Senior Web & Graphic Designer · April 2018 - May 2021
- Designed impactful visual identities hat effectively communicated brands' values and personalities, ensuring market differentiation. Developed functional and visually appealing online stores, optimizing user experience to increase conversion rates. Created SEM campaign banners tailored to strategic objectives, and websites for various industries, strengthening brands’ digital presence.
- Produced and animated creative videos for advertising campaigns, integrating visual storytelling and innovative design to enhance emotional connections with audiences.
- Designed visually engaging and technically optimized email marketing campaigns aligned with client strategies, boosting engagement and user loyalty. Maintained websites, ensuring functionality, adaptability, and cross-device compatibility to improve campaign efficiency and user experience.
DRI (Directly Responsible Individuals)
- Founded and led the graphic and web design department.
- Implemented new services.
- Presented and defended proposals and budgets to clients.
DAY IN THE LIFE
- Collaborated with the commercial department.
- Worked with other teams to find client solutions.
- Defended graphic proposals to elevate brand identity.
FRIENDS I MADE ALONG THE WAY
People who helped me become the designer I am today.
BrandMedia
Web & Graphic Designer · June 2014 - April 2018
- Designed strong visual identities that stood out in the market, developed functional online stores, and customized websites for various industries, improving user experience and brands’ digital presence.
- Edited and animated videos for creative campaigns, promotional actions, and advertising spots. Produced radio spots and multimedia content, achieving greater reach and emotional connection with audiences.
- Managed Google Ads campaigns and social media strategies, increasing brand visibility and conversions. Maintained websites, ensuring optimal performance, constant updates, and compatibility, enhancing loyalty and operational efficiency.
DRI (Directly Responsible Individuals)
- Head of the graphic and web design department.
- Managed graphic production.
- Mentored and guided interns.
DAY IN THE LIFE
- Collaborated closely with the commercial department.
- Successfully delivered projects with upselling opportunities for additional services.
FRIENDS I MADE ALONG THE WAY
People who helped me become the designer I am today.
EDUCATION
UX/UI Bootcamp · 2025 (in progress)
Neoland
UX / UI & CRO · 2021
U.N.E.D
Frontend Development · 2019
Backend Development · 2018
Web Design · 2018
Graphic Production & Creativity · 2017
CEI: Centro de Estudios de Innovación
Master’s in Scientific Journalism and Communication · 2012
Universidad Carlos III de Madrid
Bachelor’s in Environmental Sciences · 2011
Universidad Pablo de Olavide
SKILLS
Design: Figma, Adobe Illustrator, Adobe Photoshop, Adobe XD, Adobe Indesign, Producción Gráfica.
Development: HTML / CSS, Javascript, JQuery, Bootstrap, Wordpress.
VIdeo & Motion Graphic: Adobe Premiere, Adobe After Effect.
UX / UI: Design System, Design Thinking, Grids, Wireframing, User Research. (in progress)
Personal: Communication, Empathy, Charisma, Attention to Detail, Strong Problem-Solving Skills.
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