COMPANY

Connectif Artificial Intelligence

TEAM

Azahara Román: Head of design & the wonderful Marketing, Product, Sales, and Performance Teams

TOOLS

Figma, Adobe Creative Suite, Wordpress, Connectif, Google Slide.

YEAR

2021 - 2024

Connectif

My Journey at Connectif: Graphic and Creative Designer

My time at Connectif was an enriching experience where I played a key role as a graphic and creative designer, working closely with multidisciplinary teams to bring the brand's visual identity and initiatives to life. From creating promotional materials to producing digital and audiovisual content, my focus was always on delivering visual solutions that reinforced Connectif's value proposition as a marketing automation and customer experience platform.

Collaboration and Team Creativity

At Connectif, I had the privilege of collaborating closely with Heather, Communications & Content Manager, and the marketing team during brainstorming and creative sessions, where every idea became a strategic piece for the brand. Together, we designed content that not only made a visual impact but was also aligned with Connectif's values and voice. This included creating social media posts and promotional campaigns that stood out for their coherence and creativity.

Additionally, I worked alongside an external Product Designer on the redesign of Connectif’s website interface, contributing internal mockups for each section of the site. This collaboration resulted in a visual and functional experience aligned with the brand's strategic objectives and identity.

Corporate Design and Trade Show Experience

One of the most exciting aspects of my role was the opportunity to design materials representing Connectif at events and trade shows. I created business cards, brochures, flyers, as well as attention-grabbing stands and roll-ups. Each piece aimed to communicate the brand’s essence clearly and professionally, strengthening its presence at key events.

Transforming Ideas into Tangible Results

I was also involved in designing personalized emails and pop-ups within Connectif’s platform, optimizing direct communication with the customer base. Additionally, I created customer success stories, combining visual storytelling and graphic design to showcase how Connectif had transformed businesses and achieved extraordinary results.

Audiovisual Production and Visual Communication

Video creation was another area where I could unleash my creativity. I worked closely with Heather to turn her ideas into promotional, corporate, and educational videos that reflected the brand’s values and goals. Using tools like Adobe After Effects and Premiere Pro, I produced dynamic, high-quality content that resonated with audiences. If you want to see these video edits, you can visit their YouTube channel here .

A Human and Creative Approach

My experience at Connectif was much more than designing; it was about collaborating, learning, and growing within a team passionate about effective and authentic communication. Every project, from a simple flyer to a trade show stand, was an opportunity to contribute my creativity and work closely with incredibly talented people.