COMPANY

Howards Antiques

MY DELIVERABLES

Visual Identity Design, Visual Identity Manual, Corporate Stationery Design, Graphic Production of Corporate Stationery, and Window Display Signage.

TOOLS

Adobe Illustrator.

YEAR

2021

Howards Antiques

Project Introduction

Howards Antiques needed a new visual identity that reflected its unique essence: an antique store specializing in exclusive pieces with history and elegance. The challenge was to balance the classic sophistication of its legacy with a contemporary approach capable of connecting with new generations. My goal was to design a brand that captured its authenticity and timeless charm.

Creative Concept and Process

The process began by exploring the store's roots, analyzing the aesthetic of antiques and their target audience. Drawing inspiration from ornamental patterns and classic typography, I created a logo that evokes antique stamps, while a neutral color palette with golden accents brought warmth and exclusivity. Initial sketches, iterations, and mood boards guided each decision to achieve a cohesive and memorable identity.

Results and Impact

The redesign not only transformed Howards Antiques' perception but also helped increase brand recognition. With applications in stationery, packaging, and signage, the new identity successfully communicated a clear message: quality, elegance, and authenticity. The response from clients was overwhelmingly positive, consolidating the brand as a benchmark in the antiques sector.